The men’s skincare market is booming. Gone are the days when men considered a full facial routine to be “girly.” Now, even many younger men have become (finally) aware of how much a solid skin-care regimen can help them look and feel their best. And this shift is not only because a well-researched, targeted regimen can keep you looking younger and more resilient for longer, but it’s also because there are now so many great options for the guys out there.
Whether you’re dealing with a little acne, a dry scalp or a combination of both, there’s a product for you. In fact, experts predict that by 2024, the gender split will continue to level off and more men will embrace a more involved beauty regimen, which includes using specific products for their unique skin needs.
To help you navigate this growing market, we asked the pros to recommend some of their favorites. The results range from high-end, expensive products to affordable basics you can find at your local drugstore or online.
For example, Shiseido—the influential Japanese cosmetics brand that got its start as a pharmacy 150 years ago—has a robust line of men’s products that run from $25 to $85, including the skin-strengthening Ultimune Power Infusing Serum and the Total Revitalizer Cream, which has anti-aging properties. And although some of its products are a bit pricey, the men’s lineup is also incredibly well-rounded and formulated with both efficacy and sustainability in mind.
Another option is 111Skin, which combines simple, unisex formulas with minimalist packaging and straightforward product messaging. The result is a line that is easy to incorporate into a daily skincare routine, and the face moisturizer is especially effective for oily skin types.
Other highly rated options include Kiehl’s Facial Fuel, which is designed for those with oily skin and contains jojoba seed oil to balance it; Peter Thomas Roth, whose clinical line has received praise from celebrities like Cher and Angela Bassett; and the luxury French skin-care brand Sisley Paris, which has made a name for itself by investing its profits into shrinking its environmental footprint and procuring ingredients that are both effective and sustainable.
And for a more personalized approach, bluemercury has a handy quiz you can take on its website that helps you understand your skin’s needs and recommends a tailored regimen of products for you. It’s a helpful way to ensure that you’re getting the most out of your routine, and it’s a great way to help determine what products will work best for your unique complexion.